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In January 2017, Color Line announced that it had signed a letter of intent with the Ulstein Verft shipyard to build a new ferry with a hybrid drivetrain for the Sandefjord–Strömstad route, with delivery expected in 2019. In April 2008 the company announced the closure of the Oslo- Hirtshals service from onwards. ĭuring the 2000s Color Line begun investing heavily in new tonnage, with MS Color Fantasy, MS Color Magic, MS Superspeed 1 and MS Superspeed 2 supplanting much of the older tonnage between 20. They were fully incorporated into the Color Line fleet in 2001. For the 1999 summer season the (former) Scandi Line ships received new Color Scandi Line liveries.
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In the end of 1998 the Norway–United Kingdom operations were sold to Fjord Line. In September 1998 Color Line acquired both the Color Hotel Skagen and Scandi Line, which operated two ferries on the short routes connecting Norway and Sweden. In October of the same year Color Line took over the operations of Larvik Line, its competitor in the Norway-Denmark traffic. Initially the operations were in collaboration with SeaContainers, but were run without them from 1997 onwards.
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The company began operating fast ferries between Norway and Denmark during the summer of 1996. ĭuring the first half of the 1990s Color Line expanded its tonnage by lengthening its existing ships or by acquisition of larger second-hand ships. Olsen Lines cruiseferry operations, thereby expanding the traffic area of the new company to Norway– Denmark routes. During 1990 Color Line also took over the Fred. Jahre Line had operated ferries between Oslo and Kiel since 1961, while Norway Line had operated ferries from Norway to the United Kingdom and the Netherlands since 1986. The company was established in 1990 when two Norwegian shipping companies, Jahre Line and Norway Line merged. Color Line has roots in the ferry business that go back more than 100 years.